20+ Years. 700,000+ Lives Transformed. One Global Mission:
To help every athlete, coach and team unlock unshakeable belief, resilience and clarity.
2004–2010 – Transitioned from elite rugby to education and performance coaching.
2011–2015 – Founded Dare to Aspire, inspiring 600,000+ young people and educators.
2016–2020 – Expanded into elite sport; supported Premier League clubs and Olympic Federations.
2021–Present – Founded GF Performance, empowering federations and professionals in football, rugby, cricket, golf, tennis, athletics and more.
“George changed the way I think about pressure. He helped me find clarity, focus, and confidence when I needed it most.”
— Ronaldo, International Footballer
“A game changer for our squad. George gets to the root of what holds players back and unlocks their next level.”
— J. Seabrook, Team USA
“He’s that rare coach who connects on a human level — then challenges you to step up.”
— M. Phelps, Olympic Athlete
Sky Sports – “The Mind Behind the Medal”
The Guardian – “The Coach Building Mental Toughness in Elite Sport”
BBC Sport – “How Mindset Shapes Champions”
Work directly with George Fouche and GF Performance to prepare your athletes and coaches for the biggest stages from Milano Cortina 2026 to LA 2028.
Explore Our Programmes