George Fouche is a former international rugby player, qualified teacher and globally recognised Olympic mindset coach. For over two decades, he’s been helping elite athletes, teams, and professionals reach their full potential mentally, emotionally and physically.
From the pitch to the podium, George’s journey is extraordinary:
2004–2010: Transitioned from professional rugby to coaching and education
2011–2015: Launched Dare to Aspire – reaching 600,000 students and teachers
2016–2020: Expanded into elite sport: supporting Premier League clubs and Olympic athletes
2021–Present: Founded GF Performance – delivering bespoke mindset coaching to international football, rugby, golf, tennis, cricket and athletics professionals
“George changed the way I think about pressure. He helped me find clarity, focus, and confidence when I needed it most.”
C Ronaldo- International Football Player
“A game changer for our squad. George gets to the root of what holds players back and unlocks their next level.”
Jack Seabrook - Team USA
“He’s that rare coach who connects on a human level then challenges you to step up.”
Michael Phelps -Olympic Athlete
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